Jyske Bank enters strategic cooperation in the insurance market

18.03.2021

Jyske Bank - the second largest Danish-owned bank - and Købstædernes Forsikring – the insurance company in Denmark with the longest history (established 1761) and more than 90.000 clients - enters into a strategic collaboration to offer a wide range of insurance solutions to private and business clients.

In a turnkey white-label solution Jyske Bank refers customers to the newly established Jyske Forsikring (“Jyske Insurance”), which advises, handles claims and services clients' insurance matters. With Købstædernes Forsikring as a partner, Jyske Bank now provides comprehensive solutions across banking and insurance.

Among the top 10
Jyske Bank and Købstædernes Forsikring expects Jyske Forsikring to become one of the 10 largest players in the Danish insurance market within a few years.

"It is very reassuring for us to enter a strategic collaboration on insurance services for our clients with Købstædernes Forsikring. Our new partner has a solid experience with partnership agreements with banks, a very high level of satisfaction and an impressive success rate with sales to both private and business clients," says Jes Rosendal, Director at Jyske Bank.

Over time, the new partners aim at developing new insurance solutions for the benefit of customers in both companies, with an expected self-reinforcing effect on demand and business volume.